The Alex Theatre is the last of Glendale's grand movie palaces. Opened in 1925 as a venue for vaudeville and silent films, it spent decades as a first-run movie theater, and more recently as a vital performing arts center. The iconic marquee and tower, added in 1940, projects a timeless opulence befitting a building that's endured nearly 100 years of ownership changes, fires, renovations and the changing tastes of the public.